Pfizer - The World's largest Lost & Found

The World's Largest 'Lost and Found' Full of Moments Stolen by Migraines. Making migraine stories visible—one object at a time Migraine is often minimized, misunderstood, and even dismissed—so it’s no surprise that the 1 billion people who live with it often suffer in silence. The Lost & Found campaign reframes migraine not just as a physical burden, but as the reason why people miss out on life. The campaign also highlights what can be found –like time, experiences, and connection—when people receive the right migraine care. With this campaign we can challenge perceptions, inspire empathy, and change how the world sees migraine.