PFIZER - LOST AND FOUND

The World's Largest 'Lost and Found' Full of Moments Stolen by Migraines. Making migraine stories visible - one object at a time Migraine is often minimized, misunderstood, and even dismissed - so it’s no surprise that the 1 billion people who live with it often suffer in silence. The Lost & Found campaign reframes migraine not just as a physical burden, but as the reason why people miss out on life. The campaign also highlights what can be found - like time, experiences, and connection - when people receive the right migraine care. With this campaign we can challenge perceptions, inspire empathy, and change how the world sees migraine.